Metromint Blog

we salute sacramento!

7/29/08
by Jaime Borschuk, Web & Print Manager

from left to right: Brian Bland, Jaime Borschuk, Michele Thorne, Mahru Elahi, Matt Collins, Jon Weber

This month the Metromint Sales and Marketing departments worked overtime to focus special efforts on one location: Sacramento. We participated in local events, found enthusiasts to be in our Sacramento Word-of-Mouth program, advertised in local online publications, worked with regional vendors to offer in-store promotions, offered a free six-case giveaway to area residents (congratulations Heather Masson!), and hit the streets each weekend to hand out free, cold Metromint to folks trying to beat the heat. Why? Well, Sacramento is hot and we knew people would be thirsty. And, since Sacramento is near our home base in San Francisco, we figured we’d just show up and cool everyone off. 

The Sacramento initiative gave us the perfect opportunity to communicate with consumers in the field, and to witness candid reactions to the product first-hand. This is the kind of face-to-face interaction and feedback you can’t get from working inside the office. Weekend street teams consisted largely of Metromint employees who quickly changed hats to reach out to the public. The photo above shows our team on Saturday, July 12, taking a lunch break at a local taqueria in our Metromint whites. We had a great time that night cooling down the crowd at the 2nd Saturday Artwalk.

Cheers Sacramento, it was fun hanging out with you!

summer hydration

6/11/08
by Rich Kerlin, Metromint Public Relations

I’ve been fortunate during my career to have promoted some pretty amazing ideas and innovations— from floating hotels to airplane internet service to Metromint water. If you’re a publicist, it’s always a big plus when you’re associated with a product that’s forging new territory AND connecting with fans. The rule of thumb is this: if it’s breaking new ground, whatever the product is, it will be newsworthy.

And with Metromint, it's true. I speak with reporters each and every day, and I hear it over and over and over again: Metromint’s different. What’s your secret? It’s great when something so simple can be viewed as such a big idea. But to me, it’s our simplicity that makes us so special. No bells and whistles – just mintwater.

Working in Palm Springs, where the summer heat can often rise to 110 degrees or more, I know firsthand the importance of hydration. That’s why this month we’re promoting the importance of staying hydrated during the hot summer months. We're offering fans and consumers tips about drinking that magic 64-ounces of water per day, drinking water throughout the day, and not relying on thirst as an indicator that you should drink more water. And since my dog, a big Rhodesian ridgeback named Wiser, and I live in one of the hottest places on earth, I follow those rules religiously! In fact, water’s never been so important to me.

I’ll never forget the first time I met the Metromint team in San Francisco. I remember coming away from my interview thinking these people are about big ideas, and it’s true. I have not worked with a nicer group of people— all with passion for the product and a lot of big ideas. It’s invigorating and contagious to be around this positive energy. And since I receive a lot of customer feedback directly from fans like you, I know that you feel the same way about Metromint. So keep your ideas coming. We appreciate them.

Orangemint is my favorite, followed by Cherrymint, our latest. You’ll find my refrigerator stocked full of those varieties throughout the summer. And I’ve noticed lately that when I have friends over to swim, a bottle of Metromint is the first thing they ask for. Of course, that’s after they get their big welcome smooch from Wiser.

Stay hydrated, think big and enjoy your summer!