some things never change

2/11/2008
by Scott Lowe, President/CEO

It’s funny to think back just a couple years ago. There was just one product
(Peppermint!) and five employees. We did everything ourselves; from
designing the bottle and label, to selling it into individual stores, to
paying the bills, to doing handouts around the city (see above).

Now in the fourth year of our business, 2008 is already flying by as
January is a month of the past, and February is off to a solid start. This
month, we’re releasing our fifth variety, Chocolatemint, so keep your eyes
out for it. It will be arriving in select stores around the country, just in
time for Valentine’s Day. I have to say, Rio did it again, creating what I
believe is the most innovative beverage to hit the market in years.
Definitely give it a try. In fact, if you happen to be in San Francisco on
Valentine’s Day, be on the lookout for the Metromint van and the Metromint
staff doing a handout around the city...just like the old days.

What else is on the horizon at Soma? Much more, of course. First, Howard and
the crew at the plant have nearly perfected the commercial production of the
sixth variety in the Metromint family – you should expect to see its red
dots show up in early summer. Also, for over a year now, we’ve been working
on another cutting edge creation, and if we can get it just right, we may
offer a sneak preview before the end of 2008. Of course, I need to leave out
the specifics, but it goes without saying that this new release will be one
of a kind and will work for all of you who maintain a healthy, active
lifestyle.

I also want to be sure and say a sincere thank you to our supportive
community, from those of you who send your resumes looking to work
with us, to those of you who proudly show your bottle of Metromint to our
sales team in the field – keep it coming!