Metromint Blog

valentine's day recap

2/25/2008
by Moselle Hindle, Marketing Manager

When was the last time a stranger wished you “Happy Valentine’s Day?” On Thursday February 14th, more than 250 people got a Happy Valentine’s Day wish from me, and I was amazed at the happiness my random act of Metromint kindness generated! The smiles. The laughs. Maybe it was the bottle of Chocolatemint I was offering them. Maybe it was the idea that a stranger would be wishing them Happy Valentines Day. Or maybe it was my bright red wig.

Whatever it was, the entire San Francisco-based Metromint staff was out spreading Metromint love— from King Street Cal Train station to Union Square. We handed out over 2500 bottles of our new Chocolatemint Metromint and in return, received smiles, thanks, laughs and, yes, even a romantic offer or two for dates!

The feedback we received was mostly positive. Our newest variety, Chocolatemint, may seem a little unusual but, believe me, it’s just as delicious and refreshing as our other varieties. Of course, some people do not want to mix their water with chocolate and will not try it at all. Maybe they don’t like chocolate, or maybe they assume it is sweetened. I think they would be surprised if they did taste it. If you haven’t tried it already, you’ll have to see for yourself.

We’re looking forward to getting a lot of feedback from the natural food stores, cafes, and restaurants on both Chocolatemint and a new soon-to-be-released variety which, as Scott mentioned last week, will feature red dots. We’ll be at Natural Products Expo West in Anaheim, CA from March 14 – 16th. If you’re planning on going there, stop by our booth, #2572.

some things never change

2/11/2008
by Scott Lowe, President/CEO

It’s funny to think back just a couple years ago. There was just one product
(Peppermint!) and five employees. We did everything ourselves; from
designing the bottle and label, to selling it into individual stores, to
paying the bills, to doing handouts around the city (see above).

Now in the fourth year of our business, 2008 is already flying by as
January is a month of the past, and February is off to a solid start. This
month, we’re releasing our fifth variety, Chocolatemint, so keep your eyes
out for it. It will be arriving in select stores around the country, just in
time for Valentine’s Day. I have to say, Rio did it again, creating what I
believe is the most innovative beverage to hit the market in years.
Definitely give it a try. In fact, if you happen to be in San Francisco on
Valentine’s Day, be on the lookout for the Metromint van and the Metromint
staff doing a handout around the city...just like the old days.

What else is on the horizon at Soma? Much more, of course. First, Howard and
the crew at the plant have nearly perfected the commercial production of the
sixth variety in the Metromint family – you should expect to see its red
dots show up in early summer. Also, for over a year now, we’ve been working
on another cutting edge creation, and if we can get it just right, we may
offer a sneak preview before the end of 2008. Of course, I need to leave out
the specifics, but it goes without saying that this new release will be one
of a kind and will work for all of you who maintain a healthy, active
lifestyle.

I also want to be sure and say a sincere thank you to our supportive
community, from those of you who send your resumes looking to work
with us, to those of you who proudly show your bottle of Metromint to our
sales team in the field – keep it coming!